owwn.ai

AI assistants for organisations in Switzerland

An AI assistant that understands your customers and acts on your behalf.

owwn.ai answers questions on your website, on WhatsApp and by phone, sells and books, and shows you what your customers really want to know. Operated with full sovereignty and continuously developed after go-live.

Book a demoView references
One assistant for every channel

questions answered at Jungfraubahnen since August 2025

165'000+

less email workload at the Jungfraubahnen customer centre

−40 %

In use at

JungfraubahnenGlobetrotterBFULeapmotorVisanaUNICEFLANDI

Problem and solution

Your website has many answers, but your customers often cannot find them.

So they send emails, call or leave. Your team answers the same questions again and again, and nobody knows exactly which information is missing.

Answer questions

Instantly, around the clock, in your customers' language. Only from approved content, with a clear note when something is missing.

Complete tasks

Sell tickets, book test drives, hand over enquiries. At Leapmotor, prospects request a test drive directly in the chat.

Identify gaps

Every question is analysed. So you see what people are looking for, where content is missing and what you should improve next.

Channels

One assistant serves all channels.

Built once, used everywhere: with the same sources, the same rules and shared reporting.

Web

Website & app

Chat, AI search or embedded in existing pages.

Messaging

WhatsApp, Messenger, Instagram

Where your customers already write.

Voice

Phone

Takes calls and responds in natural language.

MCP

For AI agents

Your services usable in ChatGPT, Claude and others.

Use cases

This is what organisations use owwn.ai for.

We solve these six tasks with owwn.ai. Is your task not listed? Then let us test it together in a prototype.

Request a prototype
01

Relieve customer support

Recurring questions answered instantly, around the clock, in over 100 languages.

Jungfraubahnen →
03

Advise and close the deal

Understand needs, show the right options, hand over to the right advisor.

Leapmotor →
04

Answer sensitive expert questions

Only from verified sources. Statistics as charts directly in the chat.

BFU →
05

Make public services accessible

Administrative knowledge made clear for everyone, in their own language too.

Breil/Brigels →
06

Make internal knowledge findable

SharePoint, Confluence and intranet searchable with a single question.

Test in a prototype →

References

We have built these assistants with owwn.ai.

Jungfraubahnen

Guests ask in their own language and buy their tickets directly in the chat.

The assistant on jungfrau.ch answers guests' questions and, depending on the question, shows timetables, weather or live data on slopes and car parks directly in the chat.

“Our website is smarter today in many respects. The foundation was the AI assistant; with generative UI we can respond to users in an even more targeted way.”
Thomas Imboden, Tech Lead Digital Platforms, Jungfraubahnen

10

days to the first 5'000 questions

1 in 5

conversations with a click on the buy button that leads to the ticket shop

30+

guest languages recorded

39'600

guests spoke with the assistant in eight months

First eight months since the launch in August 2025, clicks on the buy button before ticket sales were introduced in the chat. By early November 2026, guests had asked over 165'000 questions.

Try it live on jungfrau.ch ↗Tourism case study →
jungfrau.ch home page with AI search
Live since August 2025

Municipality of Breil/Brigels

The municipality provides information around the clock.

Residents, guests and newcomers get information on breil.ch around the clock, in English and other languages too, even when the content is only available in German.

Try it live on breil.ch ↗
AI assistant on breil.ch answers an English question from German sources
Live, October 2026
AI assistant on ouups.ch answers a question about the most important safety tips for children up to 3

BFU · OUUPS! · live since July 2026

For parents of small children, the assistant on ouups.ch leads to concrete prevention tips. Built together with BFU from idea to launch, on time and on budget.

Try it live on ouups.ch ↗

BFU · Sinus plus

BFU answers even sensitive questions reliably.

At BFU, three assistants answer safety questions, right up to law and liability. Accident statistics appear directly as charts in the chat.

Try it live on sinus-plus.ch ↗
AI assistant on sinus-plus.ch shows a chart of accident trends
Live, October 2026

Leapmotor Switzerland

Leapmotor guides prospects all the way to the test drive.

The assistant on leapmotor.net advises like a good salesperson: it asks what matters to you, shows suitable models, finds the nearest dealer and records the test drive right in the chat.

Dealer search

nearest dealer with address and contact

Test drive & quote

request in the chat, straight to the dealer

Model advice

comparison, range, charging, vehicle gallery

Customer profile

takes into account what matters to you during the conversation

Breakdown assistance

detects emergencies and refers immediately to breakdown assistance

Voice input

speak instead of typing, DE · FR · IT · EN

Prepared: phone and WhatsApp for service and aftersales.

Try it live on leapmotor.net ↗Automotive case study →
AI assistant on leapmotor.net recommends models, names the dealer in Biel and offers a test drive
Live, October 2026

Globetrotter

Globetrotter advises travellers even on Sunday evenings.

Travellers describe in their own words what they are looking for. The AI compass on globetrotter.ch suggests suitable travel ideas and hands over to the right specialist advisor.

33 %

of conversations take place at the weekend, most at 8 pm, when the branches are closed.

Try the AI compass on globetrotter.ch ↗
AI compass on globetrotter.ch arranges advice on Namibia
Live, October 2026

LANDI

Farmers get expert knowledge on demand.

On farm.landi.ch, the assistant answers expert questions on seed, fertiliser and crop protection and refers to regional specialist advice when needed. Experts correct answers directly via feedback.

991

expert questions in the first five weeks

1 in 3

conversations with a product recommendation lead to a click into the shop

85

answers with regional expert advice

3

sources, including the federal plant protection product register

What LANDI learns from the conversations

  • Organic is almost as much in demand as conventional: 356 to 414 questions.
  • Every second question comes straight from the homepage. Farmers ask instead of searching.
  • The drought shapes the autumn: dry pasture mixtures are the most clicked product.

Figures since go-live on 30 September 2026, as of 3 November 2026

Try it live on farm.landi.ch ↗
FeldBerater on farm.landi.ch recommends winter barley varieties
Live, October 2026

Reporting included

What your customers ask is your most valuable knowledge.

owwn.ai analyses every conversation and turns it into concrete recommendations, right up to ready-made FAQ entries for your CMS.

−27 %

unanswered questions at Visana, from 11.4 % to 8.3 % in one quarter

150+

questions in one month about a new Jungfrau service the website did not yet mention

“The assistant makes visible where your own content base is thinner than the reality of guests' questions.”
Thomas Imboden, Tech Lead Digital Platforms, Jungfraubahnen

Insights

Sample dashboard · fictitious data

Conversations

3'412

Answered

94 %

Rated positively

91 %

Leads

86

From conversation to lead

Conversations3'412
Purchase-related answers1'024
Form shown412
Leads86

When your customers ask

6:0012:0018:0024:00

● Evenings are for booking

Missing on your website

Are there discounts for apprentices?38×
Can my dog come along?21×

AI recommendation

Check the purchase process on mobile: 40 % of leads come in between 6 and 9 pm. FAQ entries for the two missing answers are ready.

White paper

The end of search

How does AI turn websites into service platforms? The case study on Jungfraubahnen shows it with operating data from eight months.

Contents

  1. 01Why websites are no longer enough
  2. 02The Jungfraubahnen case study
  3. 04From customer questions to customer intelligence
  4. 07The business case
  5. 08When AI does not make sense

PDF, 26 pages, in German, free

Digital sovereignty

Your assistant, your data, your decision.

AI should not make you dependent on a single provider. You decide where owwn.ai runs, which model it uses and what it may say.

You choose where owwn.ai runs.

Hosted in Swiss data centres or in your own infrastructure, as you prefer. With local models, no request leaves the country.

You choose the language model.

Models from OpenAI, Anthropic or Mistral, as well as open models that run locally. Switching requires no rebuild of content, rules or integrations.

Your data belongs to you.

Your content, configuration and conversation data belong to you and can be exported at any time.

owwn.ai answers only from your sources.

The assistant uses only approved content. If it does not know something, it says so openly.

Multi-layered protection prevents misuse.

Manipulation attempts are detected. Continuously tested in the Jungfraubahnen bug bounty programme, so far without a successful attack.

Who is behind it

campfire develops and operates owwn.ai.

owwn.ai is a service from campfire, a Swiss digital agency. We build websites and platforms, so we connect your content from CMS, documents and interfaces directly and look after the assistant ourselves after go-live.

More about campfire
16specialists in development, design and consulting
6industries, from tourism to agriculture
2013founded, with offices in Nidau and Bern

Process & pricing

Quality first, then design.

  1. Prototypefrom 5 days

    A working assistant for your most important use case, with three to four real data sources. Depending on complexity and sources, it takes longer.

  2. Test and improveuntil the quality is right

    We test the prototype intensively with your specialists, measure the answers with our quality framework and improve whatever is not yet convincing.

  3. Designafter approval

    Only once the quality convinces do we design the assistant in your branding and for your channels.

  4. Go-liveafter acceptance

    The assistant goes live on your website and your other channels. We support the launch closely.

  5. Reports and developmentongoing

    From go-live, monthly reports show what your customers ask, with learnings and recommendations. This leads to improvements and expansion with new sources, channels and actions. Plus hosting, updates and monitoring.

Five steps to your assistant. It only goes live once the quality is convincing.

Book a demo

Free · No obligation · Online or on site

Projects

from CHF 16'000

Operation

from CHF 100 / month

excl. language model costs

Every project is different. We plan the scope, channels and the right operating model together with you and quote transparently.

Not sure yet whether an assistant is worthwhile for you? The AI Potential Analysis clarifies this with a 60-minute workshop and a written assessment.

FAQ

We answer frequently asked questions.

Book a demo

Compare chatbot, assistant and agent →

What makes owwn.ai different from ChatGPT or a standard chatbot?

owwn.ai answers only from your approved sources, not from the internet at large. The assistant is connected to your systems and can therefore book, sell and hand over enquiries. And in the reporting you see what your customers ask and where content is missing. You decide whether it may refer to external pages.

Which content can be connected?

Your website, PDFs and Word documents, content from your CMS as well as structured data from CRM, ERP, databases and interfaces. Protected content is also possible, with login and role-based access. All sources are searched together for every question, with traceable source references.

Does this work with our website?

Yes. owwn.ai is embedded in your existing website as a widget, regardless of the CMS. No separate development project is required on your side.

Can owwn.ai be adapted to our brand?

Yes. We tailor appearance, tone and behaviour to your brand and target groups, from factual to casual and, if desired, in plain language.

How much effort is required from our team?

That varies from project to project. It depends on how many sources, channels and actions are connected. In the initial meeting, we estimate together what is needed from your side.

How quickly can we go live?

You will see a working prototype after about five days, later depending on complexity and sources. Go-live takes at least two months, depending on scope.

What does owwn.ai cost?

Projects start from CHF 16'000. Extensive rollouts with many interfaces, generative UI and multiple channels cost correspondingly more. Operation costs from CHF 100 per month, plus language model costs, which depend on usage. There are two models for operation: based on effort and usage, or as a licence. We clarify together which suits you better. You know the running costs before you start.

How long are we committed?

Contracts run for a minimum of one year. Your content, configuration and conversation data belong to you. If you switch, we hand them over to you in an open format.

What happens after go-live?

We stay on it. You receive monthly reports with concrete recommendations, we continuously improve answers and expand the assistant with new sources, channels and actions. Your website is automatically re-indexed at regular intervals, so changes become available without any action on your part.

Where is our data processed?

You decide: in European data centres operated by campfire, in Switzerland if you prefer, or in your own infrastructure. With Swiss hosting and local models, every request stays in the country. We operate owwn.ai in accordance with the Swiss Federal Act on Data Protection (FADP) and conclude a data processing agreement with you.

What happens to our customers' input?

Conversations are stored and analysed, for example by topic, language and open questions. This is the basis of your reporting. The data belongs to you and is used only for your assistant.

Is owwn.ai suitable for public administrations and regulated industries?

Yes. Swiss hosting, local models and operation in your own infrastructure meet high requirements for data protection and control. owwn.ai is in use at the Municipality of Breil/Brigels, BFU and Visana, among others.

What happens if the assistant says something wrong?

Every answer is based on your sources and is traceable. Your customers rate answers directly, and experts correct them via feedback. For binding information such as price commitments or contract questions, we define with you when to hand over to your team.

What happens if the assistant does not know something?

It says so openly and refers to the right contact. The question appears in the reporting so you can close the gap.

Is the assistant accessible?

Yes. Accessibility is included. If desired, the assistant also answers in plain language.

Is the assistant labelled as AI?

Yes. The assistant is clearly recognisable as AI and points out that important information should be checked.

Demo

See owwn.ai in action.

We show you live projects and look together at where an assistant would make the biggest difference for you. Online or on site.

Free of charge

no obligation

Book a demo

AI Potential Analysis

Is an assistant worthwhile for you?

We prepare by studying your website and your key figures, work for 60 minutes with your digital, service and content leads and then evaluate everything. You receive a written assessment with a rough cost estimate. Sometimes the honest answer is “not yet”.

  • Knowledge base
  • Enquiry volume
  • Governance

CHF 2'400

Fixed price, fully credited against a project order

Request a potential analysis

Contact

Talk to us about your assistant.

Choose your request.

Pius will get back to you within two working days.

Pius Caduff

Pius Caduff

Managing Partner

079 462 61 99

[email protected]

Book a demoFree and without obligation, online or on site.Request an AI Potential AnalysisCHF 2'400, credited against a project order.Request a prototypeTest your use case together in a prototype.Other requestTell us what you need.
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