owwn.ai / Tourism and leisure

The AI assistant for tourism that advises guests in their own language.

owwn.ai answers questions about tickets, timetables, weather and offers around the clock in more than 100 languages. Guests buy directly in the chat. Your team gains time for the requests that need a person.

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AI assistant on jungfrau.ch with a search field on the homepage
jungfrau.ch, live since August 2025

questions answered at Jungfraubahnen since August 2025

165'000+

less email workload in the customer centre

−40 %

Starting point

The answers are on the website. Guests still cannot find them.

Guests from all over the world ask about fares, mountain weather and how to get there. On a winter Saturday the inbox fills with the same questions. By the time the team can reply, many have already moved on.

  • “Does my GA pass work?”
  • “Are dogs allowed?”
  • “Which slopes are open?”

Typical questions for the Jungfraubahnen support team. In the winter season it consisted of three full-time roles.

The answers to most of these questions were already on jungfrau.ch. A classic search often misses them, because guests use different words from the website. Someone who types “dog train” does not find a page about “dog transport”.

Jungfraubahnen case study

How the assistant works on jungfrau.ch.

In 2025 more than a million guests from around the world visited the Jungfraujoch. Since August 2025, owwn.ai has been answering their questions on jungfrau.ch. By early November 2026 there were more than 165'000.

The website is the only source

The assistant answers exclusively from jungfrau.ch. There is no second knowledge base. When the editors change a price, the assistant knows it immediately.

The model phrases the answer, the website supplies the facts

The language model understands the question and phrases the answer. The content comes from the controlled knowledge base. That limits hallucinations.

Live data directly in the chat

Depending on the question, the assistant shows the timetable, the weather or the status of slopes and car parks. Guests do not have to keep searching.

Ticket purchase in the conversation

A question becomes a purchase. Even before the ticket purchase was built into the chat, one in five conversations ended with a click through to the ticket shop.

Checked before the first guest

In-house specialists tested the answers against clear criteria. Since go-live, guests rate every answer and the team reviews everything in the dashboard.

Secured in the bug bounty programme

Almost every week, security researchers try to lead the assistant into mistakes. After more than a year, no attack has succeeded.

73'542

questions answered in eight months

10

days to the first 5,000 questions

57

guest languages recorded

1.5 %

negative feedback on the answers

The first eight months since the launch in August 2025

“Our website is more intelligent in many ways today. The AI assistant was the foundation; with generative UI we can respond to users even more precisely.”

Thomas Imboden, Tech Lead Digital Platforms, Jungfraubahnen

Try it live on jungfrau.ch ↗

Customer intelligence

The most valuable data sits in the unanswered questions.

Every question the assistant cannot answer lands word for word in the dashboard. Your editors see what guests want to know and what is missing from the website.

Justified gap

The question concerns someone else’s offer.

For example the slopes in a neighbouring region. The assistant finds nothing, and that is correct. No action is needed.

Unjustified gap

The information about your own offer is missing.

For example how a day ticket combines with the Half Fare Travelcard. The editors add the text, and the assistant answers the question from then on.

What guest questions at Jungfraubahnen show

4'720

Questions without a matching answer in the first 14 weeks, each a hint for the editors

7 p.m.

Peak use during the day

506

Conversations on 22 February 2026, with 157 cm of snow on the mountain

3.7 %

of guests from the Netherlands ask about parking

Evaluations from different periods since the launch in August 2025

“Day ticket with the Half Fare Travelcard: which fare can be used or combined? The assistant shows where our own content base is thinner than the reality of guest questions.”

Thomas Imboden, Tech Lead Digital Platforms, Jungfraubahnen

Travel advice · Globetrotter

Globetrotter advises travellers even on Sunday evenings.

Travellers describe in their own words what they are looking for. The AI compass on globetrotter.ch suggests suitable travel ideas and hands over to the right specialist advisor.

33 %

of conversations take place at the weekend, most at 8 pm, when the branches are closed.

Try the AI compass on globetrotter.ch ↗
AI compass on globetrotter.ch suggests trip ideas
Live, October 2026

White paper

The end of search

How does AI turn websites into service platforms? The case study on Jungfraubahnen shows it with operating data from eight months.

Contents

  1. 01Why websites are no longer enough
  2. 02The Jungfraubahnen case study
  3. 04From customer questions to customer intelligence
  4. 07The business case
  5. 08When AI does not make sense

PDF, 26 pages, in German, free

Tourism FAQ

Questions from tourism and leisure.

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Which languages does the assistant answer in?

In more than 100 languages, even if your content exists only in German. At Jungfraubahnen, guests have asked in more than 30 languages so far.

Can the assistant sell tickets?

Yes. It leads guests to the right offer and hands them to your ticket shop, or books directly through your interface.

Where do weather, timetables and slope status come from?

From your existing systems and interfaces. The assistant shows the data where it fits the question.

What happens with questions about other providers’ offers?

The assistant says it has no information on that and can refer people on if you wish. Such questions appear in the dashboard as a justified gap.

How quickly can we go live?

You can test a first prototype with your real content from about five days. The assistant goes live only once the quality is right.

Contact

Talk to us about your assistant.

Choose your request.

Pius will get back to you within two working days.

Pius Caduff

Pius Caduff

Managing Partner

079 462 61 99

[email protected]

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