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White paper · Jungfraubahnen case study

The end of search

How does AI turn websites into service platforms? And why does the most valuable data sit in the unanswered questions? The answers, with eight months of operating data from jungfrau.ch.

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PDF, 26 pages, in German. After submitting, the PDF is ready for you.

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165'000+

questions since August 2025

−40 %

email workload

1.5 %

negative feedback

Questions: as of early November 2026. Email workload and feedback: the first eight months since the launch in August 2025.

What you will learn

From the contents

  • 01Why websites are no longer enoughWebsites present what organisations want to say. Guests arrive with questions and still cannot find the answer.
  • 02The Jungfraubahnen case studyHow the assistant on jungfrau.ch was built, tested and has been in use since August 2025.
  • 04From customer questions to customer intelligenceEvery unanswered question shows which information is missing, and how the editors learn from it.
  • 07The business caseOne-off costs, running costs and the hidden line item many people underestimate.
  • 08When AI does not make senseFour situations in which an organisation is better off without an AI assistant.
To the download

“Our website is more intelligent in many ways today. The AI assistant was the foundation; with generative UI we can respond to users even more precisely.”

Thomas Imboden, Tech Lead Digital Platforms, Jungfraubahnen

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About owwn.ai

The AI assistant behind the case study.

owwn.ai answers questions on your website, on WhatsApp and by phone, and it sells and books. Alongside Jungfraubahnen, Globetrotter and LANDI use it too.

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Contact

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Pius Caduff

Pius Caduff

Managing Partner

079 462 61 99

[email protected]

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