owwn.ai / Automotive
owwn.ai knows models, trims, options and prices, compares vehicles and finds the right dealer. When someone is ready to buy, a pre-qualified lead goes straight to the dealership.
Leapmotor
For your needs, our larger models such as the Leapmotor C10 or B10 are particularly recommended:
Test drive & advice near you:
AHG-Cars Biel AG
Bözingenstrasse 100, 2502 Biel/Bienne
Shall I book a test drive appointment for you?
C10
B10
Artificial intelligence can make mistakes. Please check important information. Find out more here.
of conversations on leapmotor.net show purchase intent. The assistant then offers an enquiry to the dealer.
44 %
conversations ends as a lead with the dealer, since go-live in July 2026
1 in 32
Starting point
Prospects do their research online first. They ask about equipment, range, leasing and the nearest dealer. How do you scale this advice without the quality suffering?
Leapmotor in Switzerland
1.2 %
share of the entire Swiss car market in July 2026
18
months after market entry in January 2025
Leapmotor now sells more electric cars in Switzerland than Mercedes-Benz, Toyota, Ford or Nissan. The brand put the digital channel at the centre from the very start.
The industry is still hesitant
1 in 8
automotive companies in the DACH region uses an AI chatbot
2 in 3
bots tested confirmed a made-up vehicle model
Many bots even invented equipment features for the fictitious model. Anyone advising on a car purchase must never do exactly that.
Source: study by 9Senses AG
From conversation to lead
The lead does not arrive as an empty form. It carries what the person said in the conversation, so sales can follow up in a targeted way.
If someone asks about a test drive, price or the nearest dealer, the assistant offers the right enquiry.
It takes the model and dealer from the conversation. The person adds their name, email and postcode.
What the person said in the chat is passed on as a customer profile: family, current car, use, charging at home, purchase timing, trade-in, priorities and concerns.
The lead arrives with “hot” priority in the Emil Frey Group lead system at the chosen dealership. If the system cannot find it, the lead goes to the nearest one.
Example with fictitious details
Leapmotor Switzerland case study
Developed with Leapmotor Switzerland and Emil Frey Digital. It took a few months from the first prototype to an on-brand solution.
Prospects describe what they need. The assistant puts suitable models side by side and explains the differences, almost like in the showroom.
It answers questions about operation and technical data from the manuals of each model, which makes it first-level support for customers and dealers.
German, French, Italian and English. Three in four questions come in German, one in seven in French.
The assistant has refused every attempt to obtain internal discounts, lead data or admin access.
873
advisory conversations
202×
started with “Dealer near me”
382
times the assistant opened an enquiry to the dealer
1 in 32
conversations ends as a lead with the dealer
Conversations from 2 July to 5 November 2026, excluding internal tests
“For Leapmotor, we have greatly simplified the entire customer journey, both purchase and everyday use, with an AI-powered assistant, setting a new benchmark in the industry for digital car advice and first-level support.”
Christof Grütter, Head of Marketing & Product, Leapmotor Switzerland
Knowledge and insights
The assistant only answers from the brand’s sources. Every question shows marketing what prospects really want to know.
Customer intelligence
32 %
Vehicles, equipment and delivery times
20 %
Dealer search and service partners
14 %
Prices, leasing and offers
Gaps become answers
“What is the towing capacity of the C10?”
The dashboard shows questions without a matching answer as a gap. Marketing adds the information as an FAQ in the CMS, and the assistant then answers it on its own.
Knowledge base
Your path to the assistant
The assistant builds on your existing content and systems. You see early on how it advises with your models.
Website, owner’s manuals, dealer directory and access to your lead system. No new database is needed.
With your real content and in your brand’s look. Your specialists test it before prospects see it.
Depending on scope and integrations. After that, we support and develop the assistant continuously.
Outlook
The assistant advises before the purchase and keeps helping afterwards: around the clock as the first point of contact for questions about your own Leapmotor, for customers and dealers.
Try it live on leapmotor.net ↗“What started as a pilot quickly showed the potential of the solution, so much so that we are now looking at the next steps and gradually expanding its functionality with maximum customer focus.”
Patrick von Bachelle, Head of Leapmotor Switzerland
Into your existing lead system. At Leapmotor, that is the Emil Frey Group system. The lead arrives there with customer profile and priority at the chosen dealer.
No. It only answers from the brand’s website, brochures, owner’s manuals and FAQs. If it finds nothing, it says so and offers contact with the dealer.
Yes, based on your published prices and offers. The binding quote comes from the dealer.
Yes. Each brand gets its own content, its own look and its own dashboard. The technology behind it stays the same.
Contact details only go to the lead system and the chosen dealer with consent. We analyse conversations to improve the answers, and the data belongs to you.
Contact
Choose your request.
Pius will get back to you within two working days.
Pius Caduff
Managing Partner