owwn.ai / AI chatbot
The terms sound alike but describe different solutions. Here you will find the differences and how to recognise a good solution.
Updated November 2026 · Published by campfire
The difference
What matters is where the answers come from and what the solution does on its own.
owwn.ai combines the two highlighted solutions. The assistant answers only from your sources and completes tasks in your systems.
Why the source matters
Language models sound convincing even when they lack the knowledge. Anything that matters in advice therefore belongs in a controlled knowledge base.
2 in 3
bots tested in car retail confirmed a made-up vehicle model. Source: study by 9Senses AG
165'000+
questions answered by the assistant on jungfrau.ch since August 2025, solely from the website
0
successful attacks after more than a year in the Jungfraubahnen bug bounty programme
Checklist
Use these eight points to compare providers. Ask each of them how they meet them.
You decide which content and systems the chatbot can access.
Every answer shows where it comes from. Customers and your team can check it themselves.
Your specialists test the answers against clear criteria before customers see them.
If the chatbot finds no answer, it says so and puts the person in touch with your team.
A dashboard shows which questions remain unanswered. They become new content.
You decide where the data is stored and which language model answers. You can export everything at any time.
Regular tests check whether attackers can trick the chatbot into errors or extract data.
If needed, it books appointments or hands over leads straight into your systems.
In use
Two examples from live operation. The case studies show the details and figures.
Tourism · Jungfraubahnen
165'000+
questions answered since August 2025
−40 %
email workload at the customer centre
Automotive · Leapmotor Switzerland
44 %
of conversations show purchase intent
1 in 32
conversations ends as a lead with the dealer
How we ensure quality is explained in the white paper «The end of search».
Process
The assistant builds on your existing content. You see early on how it handles your questions.
Your content and access to your systems are enough. No new database is needed.
With your real content and in your brand’s look. Your specialists test it first.
Depending on scope and integrations. After that, we support and develop the assistant continuously.
Projects start at CHF 16'000. Operation costs from CHF 100 per month, plus the cost of the language model. You will find details under «Process and pricing» on the home page.
Yes, if hosting and data processing are properly agreed. owwn.ai runs in Swiss data centres on request. We conclude a data processing agreement with you under the Swiss FADP.
No, it takes load off it. It handles the recurring questions. At Jungfraubahnen, the email workload at the customer centre fell by 40 %. Your team gains time for the requests that need a person.
No. The assistant builds on your existing content and systems.
Yes. The same assistant answers questions on the website, on WhatsApp and by phone.
Contact
Choose your request.
Pius will get back to you within two working days.
Pius Caduff
Managing Partner